The game itself is a scary experience designed to thrill and unsettle. It has been rated as suitable for 13 year-olds by ESRB and for 12 year-olds by PEGI. This includes descriptors for Violence, Blood from ESRB and Moderate Violence and Horror from PEGI.

Although he appears as a huggable, friendly mascot, Huggy Wuggy is a dangerous, predatory monster who desires to consume the flesh of humans and kill anything he comes across due to being experimented on by the scientists at Playtime.